FILM
Guided by the visionary direction of Carl Addy, we crafted “Always Like Never Before”, an inspiring film that celebrates the stars of Wimbledon’s past and future. By blending shot footage, 3D animation, CGI, and archival footage, we revisited unforgettable moments in the tournament’s history, each frozen in time to highlight the sport’s enduring legacy.
Inspired by Wimbledon’s storied history, we reimagined archival material with cutting-edge CGI and post-production work, executed alongside the talented team at creative VFX studio Daydreamer. The result honors The Championship’s legacy while looking forward to its future, setting the stage for another unforgettable Wimbledon in 2024.
Production Company: The Mayda Creative Co.
Director: Carl Addy
Executive Producer: Ian Walker
Senior Producer: Georgie Patching
Agency: McCann London
Creative Director: Olly Wood
Creative Director: Matthew Searle
Creative: Jack Stoten
Creative: Connor Wynn
Agency Producer: Jacob Gardner
Junior Producer: Hermione Bezuidenhout
Sound: Craft Media London
Senior Sound Engineer: Joshua Younger
Interim Head of Post-Production: Fiona Gallacher
Post-Production Producer: Freddie Nicholson
VFX: Daydreamer
Creative Director & 2D Lead: Pete Rypstra
2D: Rebecca Clay, Milo Paterson, Courtney Pryce & Rod Norman
Creative Director & 3D Lead: Matt Fuller
3D: Guy Tourgeman & Alejandro Morote Massieu
Executive Producer: Chris Allen
Production: Glass Onion Films Ltd
Producer: Joe Binks
Offline Edit: Search Party
Editor: Pete Fullaton
Colour: Alex Gregory / Tim Smith No.8
Colour Producer: Hannah George