Client: Nike EMEA
Creative Agency: R/GA London
“Women are not small men.” - Stacy Sims, PhD
With the help of leading global expert on female-athelete physiology Stacy Sims, Nike Training Club created a workout collection available on the NTC app adapted to the three phases of a woman’s cycle. Learning to train to ones cycle can help manage stress, boost immunity, understand ones metabolism and improve performance. As Stacy Simssays, "it's your physiology, not your fitness.”