Nike EMEA and Global 2020
Wholistic project management, creative concepting and strategic oversight, account service, internal and external resourcing, budgeting and scheduling, stakeholder managerment, as well as producing responsibilities.
Working across the Nike Training Club (EMEA and Global), NikePlus (EMEA) and Women by Nike (EMEA) workstreams, projects ranged from film content, digital, app build, web editorial, tech innovation, product development and experiential installation. The particular jobs I worked on are still in production or under development, with launch scheduled for the end of 2020 and start of 2021.
A reference from my time at R/GA on the Nike account is below:
“Georgie was a breath of fresh air at RGA. She was a producer who knew how to feed back on creative in a constructive, passionate and informed manner. Her opinions were always culturally spot on as she directed and controlled team reviews with sharp insight. However the most valuable element of Georgie’ input was how she was never fazed by the combination of a ridiculously low budget and a very over ambitious piece of creative. She knew how to be resourceful with a budget, never telling us that things were out of range, but instead quietly working away to make the impossible possible.
Add onto that her huge, infectious energy as an excited member of the team who clearly really loved her job and it is clear to see how she quickly became the driving force of the vast, Nike Sports Bra project we worked on together.
I can’t wait to work with her again in the future.”
- Laura Randall (Creative Director, Nike - R/GA)