Director: Stuart Bowen
Production Company: GoodOil
Creative Agency: Saatchi and Saatchi, Sydney
35,000 cats in New South Wales end up in shelters, pounds and rescue groups every year. That’s why RSPCA NSW has created an album to improve their lives, featuring four original tracks sung from the perspective of cats themselves, about three pillars of responsible cat care – desexing, microchipping and protecting cats.